seo gets the most visits

Which Marketing Channel Gives You the Most Bang for Your Click?

Don’t think SEO matters? Think again.

Thanks to an infographic by Conductor featuring the most concise industry data I’ve seen so far this year you can see from which channels brands get the most customers from.

The infographic shows in detail which channel (social, organic search, email, or PPC) gets the most visitors, results in the most customers, and thus gives you the most bang for your click.

To no surprise the channel that drives the most visitors is organic search.

According to Conductor: “Visitors from organic search are 2X more likely to be extremely engaged and visit more than five pages when compared to the other channels.” Wow.

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twitter-bird

5 ways to make the most of twitter

make the most of twitter #ProTip: Engage and have a better time using twitter with these 5 quick tips.

With more than 255 million monthly active users, twitter is an online juggernaut for communication and socialization. More than 500 million tweets are sent a day. It’s used to interact with people far away in real-time to create shared experiences across the county (MLB’s All-Star Game #ASG) or even the world (#WorldCup). Plus, as we all remember it played an important role in political protests in the middle east.

Yet some people still question the purpose of twitter. They don’t understand how it would fit into their lives. Like all social media sites, at its core twitter is about connecting with others. Unlike other sites,  it focuses on brevity. Posts are limited to just 140 characters.

Many use twitter to give quick updates to friends and family: They share a quick update about their day or share something they find interesting. Others use it to promote their business or spread news. You can also get customer support or ask questions (just ask Chris Morata about this). It’s also an awesome way to keep up with the news and current events. Just be sure to follow me at www.twitter.com/ericritter.

Let’s go ahead and look at 5 ways you can make the most of twitter.

Hashtags

Let me start off by saying that I love hashtags. I love them so much in fact, that the categories of this blog revolve around hashtags: #protip, #podcast, #insight, #news, etc.

Just based on the fact that millions of tweets are sent each hour, it can be difficult to follow all the conversations happening. Hashtags help you overcome this. Just place a hashtag (#) directly before relevant keywords or topics. For example, you could use #marketing or #job. This will help others find your tweets.

When you see a hashtag in a tweet, click it to see other messages on the topic. Just remember to first check how others are using a particular hashtag before using it yourself. I have seen plenty of people embarrassing themselves by using a trending hashtag incorrectly.

Replies

Replying to others’ tweets is an important aspect of twitter. Just find a message and click Reply (now indicated through a left arrow). Enter your message and click Tweet. Replies start with @username. When you see your username at the beginning of a tweet, someone is replying to you. Click the tweet to see the original tweet, along with other information.

You can also insert @username to mention someone in a tweet. Mentions appear on the Notifications tab. This helps you see who is talking about you. To search for mentions on others, use @username in the search box. In fact, mentions are a great way to engage others and build followers.

Retweets

Sharing a funny or important tweet with your followers is done via a retweet. Just click Retweet below a tweet to share it. Retweeting is a nice way to let others know you appreciate or like their tweets.

Retweets are easy to spot in the Timeline. You’ll see the retweet icon, along with the username beside the tweet. An alternative is to acknowledge the original tweeter in the message by preceding the message with “RT @username.” This is the older way of retweeting and increasingly discouraged by twitter.

Direct messages

You can send direct messages to other users who are following you. The private IM style messages are private, but as always remember that anything posted online can and most likely will be made public.

To send a direct message, click the Messages button. The following page shows your message history. Click New Message. Enter the username for the recipient. Write your message and click Send.

Lists

Following others on twitter is easy: Find the person to follow and click the Follow button. When you follow someone, their tweets appear in your Timeline.

However, if you are like most users you will follow many people. This is where lists come in to help organize all the tweets. For example, group coworkers or friends together. You can then scan related or important messages easily.

To create a list, visit a user’s profile and click the gear icon. On the menu that appears, click “Add or remove from list.” Enter the information for the list and choose public or private. The user is added to the list. Add others by following these steps and selecting an existing list.

Bonus: Create a social media hub

You can also use free software such as Tweetdeck (now owned by twitter) or Hootsuite or my personal favorite Buffer to manage twitter and your other social media accounts from a central hub.

Effects of Ad Placement and Type on Consumer Responses to Podcast Ads

Effects of Ad Placement and Type on Consumer Responses to Podcast Ads It has been brought to my attention how difficult it is to find my peer reviewed journal article on which forms and placements of ads people like the best when listening to podcasts. This journal article is derived from my  Master of Advertising Thesis.

Well, to make things easier I’ve decided to just upload it to my blog:

Effects of Ad Placement and Type on Consumer Responses to Podcast Ads

Here’s the Abstract of the journal article (aka TL;DR):
The purpose of this study was to understand the effects of podcast ad placement and podcast ad type on consumers’ perceived intrusiveness, perceived irritation, attitude toward the ad, and ad avoidance. Our 2×2 (traditional ad vs. sponsorship by beginning vs. middle) experimental study found that sponsorships generated better consumer responses than did traditional ads and that podcast ads placed at the beginning of audio podcasts yielded better consumer responses than those placed in the middle. Implications for marketers and advertisers are discussed.

Are Native Ads the answer?

First we need to make sure we are asking the right question. Is it as simple as age-old advertising dilemma: “How do advertisers and brands connect with millennials and teens on a deeper level?” Yes it is. Over and over advertisers chase the next shiny object in hopes of answering this fairly simple question. Well, now at the half-way point of 2014 the answer seem to be native ads.

Native Advertising

In the past year, native advertising has gained a fair share of interest as well as controversy in the ad industry. At the bare minimum it is viewed simply as an alternative to static banners or just something else to throw into the digital media mix. A big reason native advertising is taking off is because brands and agencies complain about how ineffective of an eyesore to consumers traditional banner ads are. With native ads there is a very fine line to walk, as pushing out content that comes across as too authentic can turnoff  teenagers from a brand’s marketing. Continue reading

Facebook Advertising

Facebook Ad Sets are officially rolling out

In late February Facebook announced “A Simpler Way to Organize and Optimize Campaigns on Facebook“. See the chart below. In essence, they are inserting a layer between the Campaign and the Ad levels. As someone coming from the world of PPC this missing layer always dumbfounded me…

facebook new campaign structure

Well, now (and in my opinion at least 5 years too late) the New Campaign Structure  is finally rolling out to Facebook Advertising. Continue reading

what makes a good website

What makes a good website?

What do you think makes a good website? There are a lot of buzzwords floating around: IA, UI, UX, Responsive Design, Adaptive Design, Marketing Funnel, etc.

Check out my Slideshare deck and see that a good website and a good theme park have more in common than you might think.

  • You need to have amazing attractions
  • You need to give visitors a warm welcome
  • You need to make sure visitors see it all
  • You need to ensure visitors take souvenirs with them
  • You need to invite or give visitors a reason to come back for more

What makes a good website?

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Digital Marketing & Strategy