“In the digital world you can never have enough ratings or reviews.”
#ProTip: Go Try on the Apple Watch and Experience it for yourself.
Continue reading Go Try on the Apple Watch
If you work in an office you know that meetings suck. They are the least productive part of the workday and have become the most despised part of working in an office. This can’t continue. To fix this problem I put together some steps on how to to lead an effective meeting. Continue reading Meeting suck – Here’s how to have an effective meeting
#ProTip: Using Social Media? Don’t fail: Take advantage of each Social Network’s Unique Features.
This week’s #ProTip was inspired by a rant a few friends were recently subjected to. In short, way too many brands just post exactly the same content to each and every social network in their portfolio without realizing that the audience and their expectations are completely different from network to network.
Unique features of social networking sites
Here are some of my favorite features that make each social networking site unique:
- Hashtags on Twitter
- Photo tagging and engaging photos on Instagram
- Tagging in updates and photos on Facebook
- The Google Maps tie-in on Google+ Pages
Social Networking Sins
- Posting a link in an Instagram Comment. It can’t be clicked…
- Sharing a link to your Instagram Photo on Twitter. Even Twitter is discouraging this…
- Using Hashtags on Facebook. Yes, I know they work…
- Basically sharing a link to a different social network site.
Feel free to jump in below and post your favorite social media fail in the comments below.
#ProTip: Spotlight Search is awesome. Swipe down on the home screen to reveal Spotlight.
Spotlight finds anything
I really love iOS Spotlight search and find myself using it more and more – for anything. I especially enjoy it on OS X as it can perform simple mathematical functions. I don’t even use the regular calculator app anymore.
What makes it so unique is that it can find anything by searching through: Recent News, Wikipedia, anything on your iPhone (yes, pretty much anything from apps & music to messages & email), iTunes, the Web, and much more… Continue reading I Love iOS Spotlight Search
The Onion really hit the nail on its head with this Apple MacBook vs. Google Chromebook Pixel comparison:
Last week, Apple announced the “new” Apple MacBook and due to it’s lack of featured many have compared it to netbooks such as the Google Chromebook Pixel.
Only time will tell how successful the new MacBook will be, but if Apple’s track record is any guidance we will soon see plenty of new MacBook lookalikes on the market lacking everything people are now complaining about: One port, no disk drive, etc.
#ProTip: In the digital world you can never have enough ratings or reviews.
Why Ratings and Reviews Matter
I still can’t believe it did it, but here’s tangible proof that I ran my first 5K. I actually completed the 2015 Gasparilla Distance Classic 5K:
#ProTip: As a Marketer you need to answer people’s questions or make their lives easier.
With the 2015 Apple Spring Media Event (aptly named “Spring Forward“) only a few days away the time has come for me to share my Apple Watch Predictions. Many are predicting its doom before launch, which mirrors the sediment towards the iPad four years ago. I on the other hand am genuinely excited to see what Apple has in store this time around.
Keep in mind that everything that follows are my personal predictions based on best guesses.
Questions that Apple must answer:
- What will the pricing be?
- How will I know which of the three watch models to choose?
- Exactly how long is the Battery Life?
- How long will it take to fully charge?
- Are armbands interchangeable between models? How much will they cost?
- How water-resistant will it be?
- What have others gotten wrong so far with wearables? Just like with the iPod, iPhone, and iPad Apple needs to clearly demonstrate why their product will change the fate of an entire industry?
Apple Watch Predictions:
- Tim Cook will recap all of Apple’s innovations: Macintosh, iMac, iPod, iPhone, and iPad. He will end by thanking Steve Jobs.
- It will be positioned as a central interaction point between all Apple devices.
- A game dev will come on stage and walk everyone through a way too long game demo.
- In fact, Apple will have way too many app developers on stage taking up a majority of the time.
- Pricing will be (38mm/42mm): Sport $349/$399, Standard Watch $549/$$599, and Edition $999/$1,199.
- The launch date will be announced and I predict April 11, 2015. (Hoping it will be sooner)
- It will be health focused. Apple showed its commitment by adding more features to the Health App in iOS 8.2 (which may launch during the Apple Watch Event).
- The health focus will carry over to nutrition somehow.
- On that note, iOS will be made available on March 28, 2015. Two weeks before the watch is available.
Bold Apple Watch Predictions:
- Nike+ will be a launch partner and the Apple Watch will replace the Nike+ FuelBand.
- Siri will become much more powerful and have exclusive commands just for Apple Watch owners.
- The Apple Watch will turn out to be a part in Apple’s overarching strategy to become the turnkey provider for your life: It will control your coffee maker via HomeKit, unlock your car door or house door, and even show you what is up next on your Apple TV.
- Tim Cook will mock the Pebble Watch and Android Wear.
- HBO Now will be announced via the new Apple Watch App.
I saved my top Apple Watch prediction for last: The general consensus will be disappointment. Why? Because every time Apple announces a new product people jump on the bandwagon of disappointment and negativity, focusing on what Apple did not include rather than looking at what Apple did actually include.
I’ve been asked quite a few times, if I plan on buying an Apple Watch at launch like the iPad 1 & iPad 2. The answer is simple: it depends. Don’t get me wrong, I really want to buy it, but there are still too many unknowns (see questions above) at this point to answer with a definitive, yes, of course!
Don’t forget to tune in and watch the Event live on the Apple website Monday, March 9 2015 at 1 p.m. Eastern Time. And check back next week to see how well I did with my Apple Watch predictions.